Our Equity Release product site has really picked up in the last 6 months, I am experimenting with the following as promotional links for it.
London Equity Release
Owly = http://ow.ly/ttvQ30htnD
Bitly = http://bit.ly/2AhDJWa
Bit Do http://bit.do/dYSzQ
Tiny URL https://tinyurl.com/ybcusn7o
Not yet decided which format is best, I am thinking that the Google one will probably be the most successful but then Bitly and Bitdo are well know brands for this type of solution. Will keep you all posted on what works the best.